Empire@Play: Virtual Games and Global Capitalism by Nick Dyer-Witheford and Greig de Peuter CTheory … Global Game Factory Let’s first reframe some conventionally celebratory factoids about virtual play. The global game factory is now a major cultural-industrial complex, dominated by the console corporations–Microsoft, Sony and Nintendo–and a cluster of super-publishers, such as EA, Activision, Konami, Ubisoft and THQ. Control of game finance, licensing and marketing enables these giant